In today’s SoundCloud landscape it is increasingly difficult to garner public support without conforming to hip-hop’s most contagious and degenerative trends. Millions of listeners pour in for the likes of Yachty, Famous Dex, and Kodak Black. They have utilized the unbeatable formula of combining catchy, hard-hitting instrumentals with acting like complete idiots. The masses just can’t resist. Don’t get me wrong here, I love these goons just as much as the next guy and their stuff absolutely bumps… I’m just a believer in exploring different styles and tossing a like to someone who’s grinding against the current.
One such MC that deserves some serious love is IshDARR. His melodic bars, powerful hooks, and complex production have made him one of my Soundcloud go-tos. IshDARR hails from Millwaukee, Wisconsin and has been slowly putting his city on the map with his growing popularity. In October, IshDarr released “Broken Hearts and Bankrolls”, his second full length project, and in my opinion, a must listen.
Also, definitely give a listen to his singles “Mucho Mango” and “Said it All” (dropped 9 days ago), as they’ll be stuck in your head for the next week.
Clearly, Ish isn’t your typical Soundcloud phenom. He’s got some serious lyricism and a delivery that is completely his own. He thirves in an internet realm by staying true to himself and boolin’ benevolently. Stay woke for his tour dates which are dropping on Twitter on Monday. Sprinkling a few low-key artists like Ish into your daily feed might help break the monotony and give you some more musicality to hold on to as hip-hop culture veers wildly into different directions.